In the world of luxury shopping, it's not just about what you buy but the whole experience of how you buy it. Recently, MGLuxM Batch 13 students had the opportunity to learn firsthand about this from Mr Tuhin Sharma, the Learning and Development Head of Jio World Plaza, a prestigious establishment under the Reliance Group's umbrella at the Kurla Campus in Mumbai. This session gave them valuable insights into the strategic decisions behind leasing and positioning luxury brands such as Cartier, Louis Vuitton, Valentino, and LaDuree within the plaza.

Mr Sharma's talk was a prelude to the student’s visit to Jio World Plaza, where they had the opportunity to witness firsthand the calculated placement of luxury brands. Guided by Mr Karan Jain, the students led them from the campus to Jio World Plaza.

At Jio World Plaza, the concept of deliberate product placement was evident through the meticulous selection and positioning of brands within the space. Each store was thoughtfully situated to enhance the ambience, creating a captivating environment that encourages visitors to discover more.

Through discussions with Mr Jain and other key stakeholders, students understood the complexities of curating a premium shopping destination. From market analysis and demographic studies to understanding consumer behaviour and brand combined effect, every decision is informed by a deep understanding of the luxury retail landscape.

With this newfound knowledge at their disposal, students are now better prepared to navigate the landscape of luxury retail, playing a pivotal role in upholding the standard of excellence set by destinations like Jio World Plaza for premium shopping experiences.