A country synonymous with luxury, precision and craftsmanship, Switzerland is one of the best locations for the students of Global Luxury Goods & Services Management (MGLuxM) to embark on an enriching study tour. Such immersive trips offer the students invaluable insights into the luxury watch industry, retail excellence, and the rich heritage that defines Swiss craftsmanship.

MGLuxM industry visit: Discovering Swiss watchmaking

During their study tour, the students visited iconic watch museums, luxury boutiques, and learned about the history and innovation behind high end timepieces. This experience introduced them to the importance of heritage, quality, and exclusivity in the luxury watch market.

During their visit to the Frederique Constant and Omega watch museums, students got a firsthand look at the artistry and precision behind Swiss watches:

• At Frederique Constant, they admired the brand’s refined designs and exceptional craftsmanship.
• At the Omega Museum, they explored the company’s journey from timing major sporting events to being part of space missions and the world of James Bond.

Experiencing luxury retail in Geneva with MGLuxM

Beyond the museum, students also visited watch shops in Geneva’s city centre, where they witnessed how luxury watches are sold. They noticed the excellent customer service and the care taken in presenting each watch. As they looked through the collections, they learned why Swiss watches are known and valued all over the world.

Expert insights: Learning from industry leaders

As part of this study tour, the MGLuxM students joined lectures by Maria Batshukina and Mark Schumer, both well known in the watch industry. Maria explained what sets luxury Swiss watches apart, focusing on quality, design, and tradition, while Mark provided a broader industry perspective, breaking down key trends and numbers that highlight its global impact.

A sweet finale: Visit to Camille Bloch chocolate factory

The trip ended on a delicious note with a visit to the Camille Bloch chocolate factory and museum. Students saw how Swiss chocolate is made and enjoyed fresh samples, making it a perfect way to wrap up their journey.
This was a fitting end to a trip that enriched their understanding of watchmaking, luxury retail, and one of Switzerland’s sweetest traditions.

How students benefit from industry visits

Industry visits like the MGLuxM Switzerland study tour offer students a unique opportunity to:

• Gain Real-World Exposure – Witnessing luxury brands and their operations firsthand bridges the gap between theoretical knowledge and practical understanding.
• Develop Industry Insights – Engaging with industry experts helps students stay updated on market trends, challenges, and opportunities.
• Enhance Professional Networks – Meeting professionals and visiting luxury brands can open doors to future career opportunities in the industry.
• Understand Consumer Behaviour – Observing luxury retail in action provides a deeper understanding of customer expectations and service excellence.

Read more about MGLuxM industry visits

Curious about more such immersive industry visits? Click here to read about other industry visits undertaken by MGLuxM students and discover how experiential learning shapes their global luxury careers.

Take the first step towards a global luxury career

If you are passionate about luxury and aspire to work with top global brands, the MGLuxM program at SP Jain can be your gateway to success. With international exposure, industry collaborations, and hands-on learning, this program equips you with the expertise to thrive in the luxury industry. Apply today and take your first step towards a global luxury career!